Licensing Explained
From LucasArts to Lucasfilm Games: The Story of Star Wars’ Game Label
How Lucasfilm's games division went from 1982 start-up to LucasArts, closed in 2013 after Disney's purchase, and returned as a licensing label in 2021.
How Lucasfilm's games division went from 1982 start-up to LucasArts, closed in 2013 after Disney's purchase, and returned as a licensing label in 2021.
Why nearly every 1990s and 2000s blockbuster got a video game, why so many were rushed, which ones succeeded, and why the model faded after the 2000s.
Who owns a franchise, who makes the game, and who signs off: a plain-English guide to licensors, licensees, approvals, exclusivity and expiring licences.